- marketing principle
- commercialisation; mercatique
English-French dictionary of Geography . V.M. Kotlyakov, A.I. Komarova. 2007.
English-French dictionary of Geography . V.M. Kotlyakov, A.I. Komarova. 2007.
Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Artificial Intelligence Marketing — (AIM) is still at an early stage but the widespread of high performant and affordable technologies and the advance, documentation and approachability of Artificial Intelligence mean that AI is now a more plausible solution to the pursuit of the… … Wikipedia
Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
Country of origin principle — For a discussion of labelling and marketing products according to their place of manufacture, see Country of origin. The country of origin principle is a principle in the law of the European Union for resolving conflict of laws between Member… … Wikipedia
McMillan integrated marketing — Infobox Company company name = McMillan company company type = Private company slogan = foundation = 1996 location = Ottawa, Ontario, Canada San Francisco, California, USA key people = Gordon B. McMillan, President Chief Creative Officer industry … Wikipedia
Profit impact of marketing strategy — The Profit Impact of Market Strategy (PIMS) database yields solid evidence in support of both common sense and counter intuitive principles for gaining and sustaining competitive advantage : Tom Peters and Nancy Austin. It was developed with the… … Wikipedia
consumer-oriented marketing — A principle of enlightened marketing holding that a company should view and organize its marketing activities from the point of view of the consumers of its products and services … Big dictionary of business and management
innovative marketing — A principle of enlightened marketing that requires a company to seek real improvements in its products and its marketing … Big dictionary of business and management
value marketing — A principle of enlightened marketing holding that a company should put most of its resources into value building marketing investments … Big dictionary of business and management